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Welcome to SMH Group Alfa Romeo

New and Used Alfa Romeo in Bryanston, Gauteng

History about the brand

The legend of Alfa Romeo began in 1910 when Cavalier Ugo Stella bought the shares of Societa Italiana Automobili Darraq which is the Italian plant of a French car manufacturer. The plant was in Milan and the company was called Anonima Lombarda Fabbrica Automobili which translates to Lombard Automobile Factory, Public Company. This is where the name ALFA comes from.

The first ALFA car

Alfa had a young technical director who was pretty ambitious and started the company by trading bicycles, soon after he was designing cars and motorcycles for Fiat and Bianchi.

Here at ALFA the first vehicle was designed to come of the new production line at Portello in Milan, Italy.

The Brand’s design

ALFA is an Italian icon and since its inception in 1910, the Alfa Romeo brand has been standing out as a symbol of Italian craftsmanship as well as elegance. ALFAs unique combination of essential lines, quality parts and its dynamic spirit have made this brand one that cannot be recreated elsewhere. While others build cars, we at ALFA create them.

Technology behind the brand

The most important attribute behind ALFAs success is emotion, as we endeavour to awaken one’s driving pleasure that truly transcends the measurements of the vehicle. We have ensured that our cars use state of the art technology and innovative engineering.

ALFA today

Today, ALFA continues with its tradition of high performance cars in a lightweight design. Our cars are race inspired and make their mark with an impressive stance owing mainly to its innovative technology. There are so many models to choose from, practical every day cars, sports cars, convertibles and even SUVs. We have a range of vehicles to suit every lifestyle like the Stelvio, Guilia, 4C Spider and the Quadrifoglio as well as the famous Giulietta.